Brand Manager

Purpose of the job

Responsible for the marketing of a product or service in its entirety, from research and development through sales. He or she oversees the advertising for the product, directs the marketing research and manages distribution. All activities related to the brand; they are the key sources of information within the organization on the brand and on competitive products. Work closely with all internal departments and external suppliers involved in the sales and marketing of the product or service. Responsible ensure the success of the brand. Oversees and is accountable for the product’s financial performance;
To define and execute the brand strategy in the local market in line with the brand positioning; contribute to facilitate growth by driving new product launches and pillar product development through understanding of consumer , trade and competitor.

Oversee and guide brand development, manage portfolio priorities;
Listen to and develop a deep understanding of local consumers and generate new insights;
Monitor local trends and feedback findings to Group Marketing Manager/Head office marketing teams and Local Country manager to ensure the perennity of new product development;
Take ownership of other launches and create the right angle of attack for success in the local Ownership and responsibility for supervising the entire process;
Manage the budget and the financial implications of forecasts as and where applicable;
Local development and adaptation of advertising materials; influence media and promotion recommendations;
Ensure regular , detail competitor analysis to ensure brand positioning is aligned.

Mobilize other departments to support marketing strategies (esp. Sales/Sales Agencies/Distributors and Customer services);
Ensure development of expertise and know-how in marketing team;
Work with R&D , Salon and Factory Teams to Develop.

To create and develop strong branded propositions for the firm:

Customer Marketing;
To develop and deliver activation strategies, platforms and plans for prioritised customers and channels;
Range/ Mix on shelf (key profitability driver);
Channel Strategy – how to differentiate and prioritise;
Category Strategy – category growth for brand growth;
Compelling Commercial Propositions (promotional deals/ integrated in-store campaigns);
Merchandising execution;
In-store Communication Strategy;
Demand Based Forecasting (Inputs).

Accountabilities outside the job:

Assist Group Marketing Manager and fellow marketing team to ensure that the company “team” lives the brand through internal brand communication, specific events and participation in Brand events;
Attending specific related events, seminars and shows to better understand category/competitor/styles/fashions /trends etc.

Proficiency with word processing, spreadsheet and presentation software is required;
Familiarity with data related to the beauty/FMCG industry will also be required;
An in-depth understanding of marketing and advertising is essential;
- Advertising and media planning knowledge;
- Integrated-communication campaign planning;
Knowledge of local Channel dynamics and environment;
Financial knowledge (P&L, expansion analysis, sales forecasts);
English and ideally Portuguese or African language a benefit.

The current role outline described above is interpreted from interviews with the role holder; the role holder may have more responsibilities than what is discussed.