Country Marketing Manager (Human Capital Moz) – Maputo

The aim is to state the overall significance of the job from the organization’s perspective.

Operation’s Management

• Execute the entire brand portfolio’s marketing and communication/advertising plans in the assigned market(s)
• Liaise with research providers to get the required consumer and market insights in the assigned territory.
• Develop and ensure implementation of appropriate sales promotions and marketing activities and other initiatives in order to meet profitable volume objectives
• Liaise with research providers to get the required market data and consumer insights that help in the decision making about brand positioning, new market entry, new product launches, etc.

Regularly Delivers the marketing and advertising Plans and programs’ reports  and progress updates

Policies, Processes and Procedures

• Comply with the marketing processes and systems in place to ensures all professional steps and best practices are respected across product/pricing/promotion and distribution planning and execution
• Monitors all brands functions and processes in all the assigned market(s) through effective means of communication with the teams.

• Ongoing meetings and communication with all team members to implement the strategies and plans.
• Frequent weekly/monthly/quarterly progress updates to the GM and corporate marketing division in head office to update on all marketing functions and processes and make sure that marketing processes are adhered to.

Day- to-day operations

• Participate in the marketing decision making process as part of the company management team, in order to propose plans and programs, monitor progress and ensure implementation of actions arising.
• Manages the brand’s success to reach the sales targets by monitoring the marketing plans and advertising campaigns in the assigned market(s)
• Responsible for full relationship with all communication agencies and other marketing service providers and suppliers for new product and packaging development and/or promotional campaigns in the assigned territory in order to ensure that world class services are obtained.

• Delivers sufficient and effective ongoing marketing solutions
• Addresses all issues and pending jobs in a timely manner

• Coordinate with regional sales managers in planning, customizing and implementing the consumer promotions of the assigned Brands and product categories (WIAM, BERYL, TANZA) in the concerned markets to ensure superior execution of the initiative.
• Be the custodian of all external communication on behalf of the company to ensure that it is always perceived in the best light by the customers and third parties in the marketplace.
• Gathers market and consumer research data from all regions and trade channels to designate appropriate marketing plans/programs and advertising campaigns to ensure the brand’s growth and sustainability.
• Assists in providing necessary data for all internal systems.
• Identifies opportunities and market gaps through research based analysis to achieve market penetration plans in the assigned territory.

Align with GM and management team of the company on all communications.

Business Development

• Support and be jointly responsible with Sales team in realizing the total sales revenue as per business plan.
• Build  brands namely WIAM, BERYL, TANZA …etc as premium class brands in the assigned countries in line with the agreed strategy
• Work with Sales/Business Development and Finance on pricing to ensure pricing is within brand guidelines, as well as ensure that overall operating profit targets are achieved.
• Supports all marketing actions with the necessary data to achieve the brand’s growth and sustainability.
• Support the GM and Head of Sales in budgeting and reporting.

People Management

N/A

N/A

Budget

• Prepare the annual marketing plan and budget and gain approval from GM and Corporate Marketing Division in MIH Head Office to meet the agreed sales targets and in line with the overall brand and category strategy
• Manage and monitor the allocated marketing budget across activities and initiatives and ensure that spending is within the approved budget and in line with sales achievements
• Assists the General Manager in the alignment of the required infrastructure and organizational needs in order to efficiently execute the approved plans and operation within the approved budget

• Compliance to budget.

Reporting

• Maintains professional working relationships with fellow team members, Officers, general manager and Corporate Marketing Division.

• Feedback reports.

Safety, Health & Environment

• Ensure compliance to all relevant safety, health and environmental procedures in order to promote a healthy and safe work environment

• Healthy and safe work environment

Related Assignments

• Perform other related duties or assignments as directed

• Line manager’s feedback

Internal:

• Corporate Marketing Division team
• General Manager
• Sales

External:

• Customers
• Principals
• Third parties including service providers like advertising and research  agencies

Academic and professional qualifications:

• Bachelor’s Degree graduate in Marketing or Business Administration from a reputed university preferably
• Comprehensive knowledge about Marketing in FMCG industries and business acumen through professional and academic training

Experience:

• 7-10years’ experience in the field of strategic Marketing and preferably in FMCG industry

Languages:

• Fluency with reading and writing in Portuguese
• Good command of English

Skills:

• Analytical and problem solving
• Achievement oriented
• Innovative and conceptual skills
•  Problem solving skills
• Result oriented
• Good communication & presentation skills.
• Strong interpersonal skills with confidence to negotiate effectively with third parties.
• Strong teamwork skills.
• Negotiation skills
• Computer proficiency

Competencies:

• Honesty
• Integrity
• Transparency