Marketing Manager (Maputo / Mozambique)

General:

• Assist in the development and implementation of brand, trade marketing & development strategies in line with marketing objectives.

Detail of the specific tasks:

Responsibilities include but are not limited to:

• ü Develop and implement the Annual Cycle Plan to ensure that it is effectively executed;
• ü Recommend and manage all brand and trade activities to ensure they fit with brand strategies and corporate guidelines;
• ü Provide input and support the development and implementation of the end market shopper marketing strategy;
• ü Control Brand Support Expenditure to ensure brand profit objectives are achieved;
• ü Manage external agencies to ensure all brand activities are in line with the requirements of the briefs;
• ü Apply best practice in brand management to optimise efficiency and effectiveness;
• ü Prepare brand activity presentations for EMF2 Process;
• ü Work closely with procurement in end market and area;
• ü Prepare Activity recommendations for annual cycle projects and complete activity evaluation reports;
• ü Report and follow-up consumer complains/Product Quality;
• ü Records Management of the Department;
• ü Management of Merchandising materials;
• ü Create Purchase Requisitions in the SAP system.

General Qualifications Required:

Context/Environment

The jobholder is a member of a Brand Group within the Marketing department, which is responsible for the management of the brands owned or licensed by the Company. This includes the packaging, product, communications, price and image positioning. The Brand Group is also responsible for the identification of new opportunities and the initiation, development and deployment of new brands within existing brand families.

The Brand Group is essentially commercially driven and consumer led. With licensed brands, the Group is responsible for implementing agreed strategies and reporting on performance. The Brand Group is responsible for achieving sales, contribution and value targets for the brands.

The role also interlinks with the end market channel manager and plays a key role in supporting the development of TM&D activities and programs relative to shopper marketing and customer engagement.

Knowledge, Skills & Experience

Ideally, not less than 2 years’ experience in FMCG category is necessary. Prior experience in Trade Marketing would be an advantage.

The jobholder must be able to demonstrate an interest in and awareness of product development, trade and consumer insights, copy strategy and communication.

The principal skills required are communication/interpersonal skills, thinking/operating strategically and making things happen.

Key Success Factors

The most important parameters by which successful performance will be judged are:

ü Brand and trade activity executed in efficient and effective way
ü Brand budget effectively monitored and reported
ü Brand performance reported and analysed in a clear, concise manner with focus on required actions
ü Application of the basic TM&D fundamentals in activity development and implementation.

Working Relationships

A close working relationship with the Head of marketing is required in order to effectively carry out delegated projects.

Internally, good working and reporting relationships must exist with managers within CORA & Legal, Trade Marketing, Marketing Finance, Procurement, Product Development and Operations. The role also requires a significant amount of cross functional engagement with the area marketing, procurement and finance teams.

Good relations and management of the external agencies is required to brief, direct and then monitor their work in order to improve brand communication.

Market visits will be important in gaining an insight into brand performance.

Additional Comments

• ü Usually market-specific;
• ü Will remain in this position for a minimum of 2 years;
• ü Mozambican Citizen or Expat with Mozambican Resident Card (required).