Trade Marketing Supervisor (Human Capital Moz) – Maputo

The aim is to state the overall significance of the job from the organisation’s perspective.

He/she will ensure effective promotion and positioning of products locally, to support the achievement of sales objectives along with brand requirements.

He/she will ensure the achievement of superior in-store presence throughout all customer outlets through implementation of distribution, pricing, shelving, and merchandising strategies

This section describes the principal outputs required from the job

Policies, Processes and Procedures

• Follow approved section policies, processes and procedures and monitor adherence so that work is carried out in a controlled manner

• Adherence to the department policies, processes and procedures

Day-to-day operations

• Apply the day-to-day operations assigned for his/her respective merchandising activities in order to ensure compliance with the established standards and procedures
• Plans and implements direct marketing initiatives in line with overall brand directions for  main brands
• Develops and implements street activation initiatives to ensure continuous in-trade presence and brand activation
• Develops tactical initiatives to support customers sales at any given period
• Closely tracks budget spend

Related Assignments

• Supervises shelves, stock rotation, secure shelf to share or Plan-o-gram compliance, place POS permanent and temporary, price product,
• Regularly notes and reports pricing issues and competitive activity,
• Clean products and shelves, deploy monthly initiatives, exchange expired product
• Ensure the effective and efficient use of all available point-of-sale materials at all times to achieve differentiated competitive edge and plans inventory accordingly
• Implement the coverage plan as per the designed journey plan on a daily basis according to account’s planned coverage cycle in order to ensure a competitive edge in all covered outlets  – in partnership with Sales team
• Understand and deploy all required plan-o-grams and POSM to ensure that results are in line with company’s objectives
• Ensure availability of company brands with sufficient quantities on the shelves to prevent out of stock instances – focus on key accounts
• Implement  the agreed shelf shares, plan-o-grams and displays as per the merchandising agreement to ensure superior in-store presence in all outlets

• Smooth flow of day-to-day operations

Key:

• Planograms
• Shelf display
• POSM

Relations with Staff

• Establish strong professional relationships with all staff members (shelf boys / store managers / outlet owners) to ensure good representation of the AFM reputation and values

Relations with Clients

• Nurture relationships with key contacts and ensure delivery on program expectations in order to facilitate the creation of opportunities and secure new business within existing client accounts  – in partnership with Sales team

• Existing client feedback

Market Trends

• Ensure a thorough and accurate understanding of market trends and activity within the assigned business channel in order to adapt and remain proactive as necessary

• Number of recommendations made that reflect understanding of the market trends

Reporting

• Prepares section reports in a timely and accurate manner to meet company and section requirements, policies and standards
• Undertake the required actions in order to ensure the submission of timely paperwork including weekly time and expense reports with original receipts where applicable

Internal:

• Sales and Marketing team
• Merchandising team
• Events team

External:

• Shelf-boys
• Warehouse staffs
• Store managers
• Works within a team of merchandisers

Guidelines:

The Trade Marketing Supervisor is required to spend at least 60% of his time in the field (customer outlets). His role involves covering a number of outlets set by the Sales team within a specific time period.

He will also deploy monthly initiatives on the gondolas and floor displays, as per agreements with the key accounts and per the principal’s guidelines.

This section states the minimum knowledge, experience and linguistic abilities required for satisfactory performance of the job

Academic and professional qualifications:

• At least 2-3 years at university

Experience:

• 2-4 years in trade marketing in a similar environment

Languages:

• Fluent inPortuguese and Changana– basic English

Skills:

• Computer literacy skill
• Communication skills
• Has a valid driving license